Plastic Surgeon SEO &
Digital Marketing Agency

Grow Your Plastic Surgeon Business Fast With Proven Marketing Strategies

Empirical is an experienced digital marketing company with a solid record of growing Plastic Surgeon businesses using advanced strategies tweaked to work quickly.

Our unique approach to SEO is custom-tailored to ensure your business gets the unique attention it needs to reach your ultimate goals.

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3 SEO Pro Tips for Your Plastic Surgeon Company:

Target "before and after" searches: People considering plastic surgery often look for visual references. Create top-quality image galleries highlighting your best work. Use descriptive image file names and alt-text, and incorporate phrases like "[procedure name] before and after" and "[city] [procedure]" in the titles and descriptions. Consider setting up dedicated pages for each type of procedure you offer.

Localize for specific procedures: Search volume for broad terms like "plastic surgeon" is high and competitive. Instead, focus on long-tail keywords relating to local searches and specific procedures: "[City] breast augmentation specialist", "[Neighborhood] rhinoplasty surgeon", etc.

Target adjacent searches for self-consciousness: People considering surgery often research less invasive options first. Create informative blog content about skincare, non-surgical treatments, etc. Subtly position surgery as the next step if those options don't provide the desired results.

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Advanced Strategy: Leverage High-Intent "Near Me" Searches with Long-Tail Procedure Keywords

  • The Core Problem: General keywords around plastic surgery are incredibly competitive and expensive. Searches like "breast implants" won't necessarily focus on clinics in a surgeon's desired location.

  • The Solution: Reverse-engineer local, long-tail search terms that include the specific procedures a surgeon wants to attract patients for, emphasizing the immediate desire to find a surgeon nearby.

How It Works:

  1. Specialization Matters: If a surgeon specializes in certain procedures (liposuction, rhinoplasty, etc.), identify 3-5 procedures they want to be known for locally.

  2. "Near Me" Keyword Brainstorming: Think of how a patient ready for a procedure might search using phrases like:

    • "[Procedure] surgeon near me"
    • "Best [Procedure] in [city]"
    • "Where to get [Procedure] in [neighborhood]"
    • "[Procedure] specialist near me"
  3. Build Procedure-Specific Landing Pages: Rather than just a generic "Procedures" page, create individual pages optimized around each of the key search terms you identified. Include these elements on each page:

    • Page Title: "[Procedure] Surgery in [City] | [Practice Name]"
    • Detailed procedure description using variations of your keywords
    • High-quality before and after images (with consent)
    • Strong emphasis on surgeon's experience in THAT procedure
    • Localized calls to action: "Book your [Procedure] consultation in [City]"

Why This Strategy Works

  • High-Intent Searches: Someone searching for "[Procedure] surgeon near me" is closer to booking a consultation than someone vaguely researching the procedure itself.
  • Less Competition, Better Ranking: Long-tail keywords are often easier to rank for, especially on a local level.
  • Positions You as the Specialist: By focusing each page on a single procedure, you send strong signals to Google about your niche expertise.

Additional Tips

  • Emphasize Your Location: Ensure your address is prominent across your site, structured data is correct, and your Google My Business listing is complete.
  • Voice Search Optimization: Structure some content to answer FAQs about procedures in a conversational tone, as this helps with voice-activated searches.
  • Don't Neglect Broader Keywords Entirel: You can still target broader searches with educational blog posts, but these shouldn't be the primary focus of your content strategy.

Our Clients Get Results

Katrina Williams

"We're finally hitting our goals"

My only regret is not working with Empirical sooner. After nearly a decade of disappointing results from other firms, we’re finally hitting our goals and growing more every month. The whole team has been great to work with. I can’t recommend them enough!

Brad Scott

"I'm absolutely blown away"

I never thought my biggest problem would be too much business, but that’s where I’m at today. I’m absolutely blown away by how much you helped me. Every meeting, every report, always professional and explained in clear English. Not to mention ahead of schedule. Amazing.

Joshua Morris

"I'm getting big-budget clients"

Empirical makes it fun to run a business again. It’s so nice to know my marketing is in good hands and I can focus on running the actual business. It’s even better now that you dialed in my targeting and I’m getting big-budget clients that can actually afford us!

Ready to Grow Your Business?

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Things We're Good At:

Website Design & Development

Custom-crafted, beautiful, fast-loading sites built with user experience and conversions in mind.

Search Engine Optimization

Go beyond best practices with strategic SEO campaigns designed to drive traffic that converts.

Website Hosting & Maintenance

Lightning-fast, 100% carbon neutral hosting in a Google data center. Plus daily backups & complete website management services.ย 

Paid Ad Campaigns

Professionally managed ad campaigns produce more revenue by increasing sales and lowering your acquisition cost.

Email Marketing

Foster long-term relationships with your subscribers to improve retention and lifetime customer value.

Social Media Marketing

Complete social media management for increased engagement, shares, and sales.

Sales Funnels

Optimize every step of your sales funnel to extract as much revenue as possible.

Content Marketing

Great copy helps you connect with your readers and makes taking action a no-brainer.

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